OUR TEAM.
Samantha Smith (NYC)
Sam was born and raised in Boulder, Colorado, and moved to New York City in 1999, quickly immersing herself in the multi-brand contemporary showroom space. Over the past two and a half decades, she has worked with some of the most well-known and influential brands in the industry. Sam has held key roles at top NYC wholesale showrooms such as Simon Showroom, L’Atelier Group, and Steven Alan Showroom, now known as Franklin Showroom.
With more than 25 years of experience, Sam brings a sharp eye for emerging talent and a deep commitment to integrity and mentorship, both within her team and in her relationships with designers. Her strengths lie in the long-standing connections she’s built with clients and brands, and her proven ability to cultivate and scale businesses with care and intention. Outside of work, Sam is a devoted mom to a teenage son and enjoys discovering new restaurants, cooking, spending time in nature, horseback riding, and traveling. Virgo. Favorite ice cream flavor: Pralines & Cream
VP/ PARTNER
SENIOR BRAND MANAGER
Michelle Maslanka (NYC)
Michelle is originally from New Jersey and moved to New York City in 2012 to attend LIM College, where she studied fashion. She began her career with prestigious internships at luxury houses such as Alexander McQueen and Céline, which laid the foundation for her refined aesthetic and industry insight.
Michelle went on to hold roles at Nili Lotan and Veronica Beard before joining Franklin in 2020, where she has since become a key contributor to the team. Known for her thoughtful approach and strong sense of style, Michelle brings both experience and heart to everything she does. Outside of work, Michelle enjoys spending time with her husband, family, and friends, exploring her passion for photography, and heading to the beach with her beloved pup, Navy. Gemini. Favorite ice cream flavor: Cookies & Cream
Jenn Dang (LA)
Jenn, a native of Southern California, began her career in sales at Scotch & Soda before going on to introduce several Australian designers to the U.S. market, including Alice McCall. With a strong eye for talent and market potential, she has played a key role in bringing fresh, international voices to the contemporary fashion space.
Now a seasoned senior mentor and leader at the showroom, Jenn is known for her depth of experience, collaborative spirit, and thoughtful guidance. She brings both strategy and heart to her role, helping brands and team members grow with intention. Outside of work, Jenn enjoys traveling, music, art, cooking, spending time in nature, and exploring California wines. Sagittarius. Favorite ice cream flavor: Black Cherry
SENIOR BRAND MANAGER
SENIOR BRAND MANAGER
Shannon O’Neil (NY)
Shannon is originally from upstate New York and began her career in Los Angeles, working in jewelry design and accessories sales with brands such as Chan Luu, Gorjana, and House of Harlow. Over the years, she has built her own successful sales agency and is widely respected for her deep knowledge of regional markets and expertise in emerging brand development.
A true road warrior with a sharp instinct for growth, Shannon brings a wealth of experience and an entrepreneurial spirit to everything she does. When she’s not traveling for work, Shannon enjoys practicing yoga, spending time in nature, going to live music events, and being with her friends and family. Aries. Favorite ice cream flavor: Chocolate
BRAND MANAGER + SOCIAL/MARKETING MANAGER
Ellie Newton (NYC)
Ellie grew up in Northern California and earned a degree in Business and Graphic Design from the University of Wisconsin–Madison. With a background in hospitality, marketing, and event planning, she brings a well-rounded and creative perspective to her work.
Ellie moved to New York City to pursue her passion for the fashion industry and began her career with Franklin in 2023. Curious, driven, and collaborative, she brings fresh energy and a thoughtful approach to the team. Outside of work, Ellie is a talented musician who enjoys traveling, spending time with her family, and exploring all that New York City has to offer. Sagittarius. Favorite ice cream flavor: Mint Chocolate Chip
SHOWROOM ASSISTANT
Grayce Nichols (NYC)
Wallace "Grayce" grew up in Santa Cruz, California, and holds a B.S. in Design Studies and Fashion from Syracuse University. Her background spans film production, hospitality, media, and retail—bringing a diverse and dynamic perspective to her work.
In 2025, Grayce relocated to New York City to join Franklin, where she merges her passions for customer experience, research, and global style. With a naturally curious and creative spirit, she brings warmth, insight, and intention to every interaction. Outside of her professional life, Grayce enjoys discovering new foods and recipes, spending time in nature, and embracing both big and small adventures. Sagittarius. Favorite ice cream flavor: Strawberry