ALMINA CONCEPT
ATELIER DELPHINE
BEMBIEN
CLARIS VIROT
DMY STUDIOS
FREDA SALVADOR
GIL RODRIGUEZ
HEY GANG
LORNA MURRAY
LOVE STORIES
MADH
ODETTE NY
OOF WEAR
RACHEL ANTONOFF
SILK LAUNDRY
SISTER NY
STELLA NOVA
SZ BLOCKPRINTS
ALMINA CONCEPT ATELIER DELPHINE BEMBIEN CLARIS VIROT DMY STUDIOS FREDA SALVADOR GIL RODRIGUEZ HEY GANG LORNA MURRAY LOVE STORIES MADH ODETTE NY OOF WEAR RACHEL ANTONOFF SILK LAUNDRY SISTER NY STELLA NOVA SZ BLOCKPRINTS
ABOUT US
OUR STORY
Franklin is a strategic growth partner for emerging and contemporary brands.
For more than 25 years, we have helped founders build enduring businesses through wholesale representation, strategic advisory, retail relationships, and long-term brand development.
Led by Samantha Smith, Franklin combines deep industry expertise with a founder-first approach rooted in honest counsel, meaningful relationships, and sustainable growth. We believe the best partnerships extend far beyond sales. Our role is to help brands navigate critical decisions, unlock new opportunities, and build momentum that lasts.
Today, Franklin represents a carefully curated roster of brands across fashion, accessories, footwear, and lifestyle categories, connecting them with a global network of retailers while providing the strategic guidance needed to scale thoughtfully.
OUR ROOTS
The Franklin Showroom traces its roots to industry pioneer Steven Alan, a trailblazer in the emerging designer space. Originally founded under his name, the showroom was rebranded as Franklin Showroom, an homage to our original location on Franklin Street in Tribeca.
MISSION STATEMENT
We help founders build brands that last.
Through wholesale representation, strategic advisory, and meaningful retail relationships, we partner with emerging and contemporary brands to accelerate growth while protecting what makes them unique.
We believe the strongest businesses are built through thoughtful positioning, honest counsel, and long-term thinking. By connecting brands to the right opportunities, relationships, and resources, we help founders scale with clarity, confidence, and integrity.
Curated Brands + Strategic PartnershipS + Retail Access
Curated Brands
We are highly selective in the brands we represent. Our roster is intentionally curated to create a dynamic environment of discovery for retailers while surrounding founders with a community of ambitious, like-minded businesses.
Strategic Partnerships
We believe the best relationships extend beyond sales. Through honest counsel, founder mentorship, market intelligence, and long-term planning, we help brands navigate growth with clarity and confidence.
Retail Access
For more than 25 years, Franklin has cultivated relationships across luxury, contemporary, specialty, rental, and digital channels. We are proud to work with leading retailers including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Shopbop, Revolve, FWRD, Nuuly, Rent the Runway, Net-A-Porter, Moda Operandi, and hundreds of specialty retailers globally. Our focus is not simply opening doors, but building the relationships that support long-term growth.
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